Property ID: JT0036
Jasons South Pacific is an award-winning tourism travel media company that designs, publishes and distributes 21 titles of travel brochures for the South Pacific islands. Winner of the Cook Islands Tourism Marketing Award and Air New Zealand Supreme Award in 2018.
This unique business offers a fully integrated advertising model of both online and offline, plus a revolutionary Mobile Application – Jasons Travel App – launching shortly.
Established in 1967, Jasons currently holds significant market share in their core trade area. Publishing around 1 million copies of travel brochures annually, distributed in the Pacific Islands, New Zealand, Australia, and globally, it’s fair to say that this business has key market penetration and an incredibly respected brand with advertisers in the Pacific Islands, tourism departments, NZ and Australia travel agents and global travellers.
To achieve maximum distribution, Jasons airport brochure stands are effectively placed at a growing number of airport lounges & visitor immigration areas in Vanuatu, Rarotonga, Papeete, Auckland and Norfolk Island.
Alongside Jasons’ print publications is Jasons digital marketing platforms (website and travel app) to help travellers access the information they need to create the perfect holiday.
Jasons.com website receives 25,000 to 30,000 unique visitors per month and effectively converts a high volume of users into customers for advertisers. Advertisers /clients conveniently login to their own account to manage their listing which automatically updates the travel app.
The Jasons Travel App is designed to revolutionize the way visitors access travel information for the Pacific Islands with features such as offline maps, offline turn-by-turn voice navigation, coupons, ATMs, gas stations and more.
A seamless set-up for a simple acquisition with all regional distributors being contracted services; design & sales being easily outsourced or moved in-house; and current printing arrangements can be provided, although a new owner may wish to review their own avenues for print & distribution. Solid platform for future growth and expansion.
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